It provides valuable context and will make the subsequent points easier to understand. Your executive summary should begin with an introduction that briefly explains what the reader can expect. Here’s how to write your executive summary and what information you should include in each paragraph: 1. While the marketing plan is typically written in sections separated by subheadings, the executive summary is usually written as a series of paragraphs, with each paragraph focusing on one section of the marketing plan. ![]() The executive summary should cover the main parts of your marketing plan, as well as information about your company and brand, your products or services, the market, and your overall direction. How to write a marketing plan executive summary A marketing plan executive summary is usually one or two pages that provide an overview of the marketing plan.
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